Now the fastest growing premium polarized sunglass maker in the world, Maui Jim got its start in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colours of the island to life, the company engineered the revolutionary PolarizedPlus® lens. Incorporated into seven new sunglass styles, the Classic Collection was introduced. And with that, they steadily built a cult following.

Over the years, Maui Jim has continued to offer high-performance design developments. In 2004, PolarizedPlus®2 technology revolutionised the sunglass market - patented, colour enhancing treatments in the form of rare earth elements were added to the lenses to really pop the colours your eye takes in.