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Our customers are confident in their image and enjoy keeping up to date with current fashion. Our customers are loyal and come to Shades for the cool and relaxed retail experience that Shades continues to provide for them. They want to be informed of the latest styles and are not afraid to stand out from the crowd.

Imagine just one store. Containing all of the best brands in sunglass fashion, well known around Australia for its diverse and exclusive ranges of designer sunglasses. YOU ARE HERE! Chanel, Bvlgari, Gucci, Dior, Tom Ford, Roberto Cavali, Versace D&G and Prada are just part of the large selection

of brands at SHADES. We specialise in high-end designer sunglasses and watches, and stock the stylish new D&G, Diesel and Emporio Armani Jewellery ranges.

Shades is not owned by a supplier. Therefore we are not limited to what brands we are able to carry. Our customers expect an exceptionally high standard from our services. Staying true to our customers and being confident of our positioning in the sunglass market and the retail world is the

SHADES philosophy and maintains the success of the Shades concept to this day.

Most sunglass stores simply cannot provide the selection that customers demand due to space restrictions. SHADES combines all of Australia’s major sunglass brands in one location. With 23 years experience in the industry and 13 stores nationally, Shades will provide you with the ultimate in customer service, genuine advice and an incomparable range of designer sunglasses at a price that suits you.

Shades is always updating and improving to ensure poll position in the very competitive world of sunglass and accessory sales.

Every store is unique in its theme and design and although we have been expanding and have the ability to expand further, we do not just open stores anywhere.

SHADES is a destination in sunglass fashion for the best ranges in the industry.