In 1993, in a garage in Capo Beach, California, founder Will Howard aimed to build a company that encompassed his passions for surfing, snowboarding, and riding dirt bikes. Enthusiasm and knowledge of the market bore Dragon’s first and still primary product, sunglasses. The company began distributing to local surf shops before expanding to Hawaii and Florida, and later Australia and other international markets.
More recently, Dragon’s innovative approach has lead to further market-leading developments, including the first ever sunglasses made from 100% renewable origins. The development of the ECO (Environmentally Conscious Optics) series, a product originally inspired by long time Dragon team surfer Rob Machado, represents the ambitious, avant-garde, athlete-inspired mindset that Dragon was founded upon.
Still run by the founder, Dragon remains a youthful, freethinking, alternative, edgy brand that appeals to the core participants of action sports. Dragon endures as one of the few independent brands in its field, and will continue to grow and lead the youth lifestyle market.