About us


Shades were formed in 1984 in response to the increasing popularity of Designer and Luxury sunglasses. Sunglasses have become more than just eye protection and even more than just a fashion accessory, they are an icon of individuality as well as personality, and this is where we at Shades make a difference. Every person that works for us is passionate and knowledgeable about the products we carry. We pride ourselves on providing our customers not just with excellent service and product knowledge, but we also endeavour to supply the most current styles and fashion haves for the new season. Shades have become renowned for providing its customers a vast selection of eyewear to suit every purpose. Being a privately owned company, the owners scour the world and bring to our stores the worlds most exclusive technical and cutting edge brands including Chanel, Bvlgari, Dior, Prada, Tom Ford, Chloe, Marc Jacobs, Gucci and Versace. We also stock an extensive range of lifestyle brands such as Dita, Oliver Peoples, Cazal, Karen Walker, Ray Ban, Spy and Maui Jim.

We also cater for those people whose employment takes them to the extreme of the Australian sun, from beach to boat to bar, we have all lifestyles covered! We are now expanding into the online service area so that our beloved products are available to a wider range of the public. Please browse our store, we are so happy to be able to bring our products to you! With stores in South Australia and Victoria Shades is a trusted name.



In 1999, Shades expanded its range to include Optical frames by forming The Opt Shop. Optical frames are such an important item to those who are required to wear them. We noticed a large gap in the optical market and launched a boutique style optical store, which stocks some of the most exclusive and unique frames. We provide an in store optometrist and our qualified staff will help to find you the right pair of optical frames which suit your face shape, style and optometric needs. With over 300 frames to choose from you are truly spoiled for choice. Please contact us for an appointment in store in Rundle Mall Adelaide or Chadstone Shopping Centre Victoria.